If you’re into music you’re probably a little frustrated by how hard it is to break into the field, especially the pop music field. You know, getting a hit record and all that stuff. And while that’s all glamorous and everything, it’s probably the toughest way to make a living. So if the fame isn’t all that important to you, there are other things you can do that are music related that you might find enjoyable and even somewhat profitable. I’m just going to toss some ideas out there in this article and hopefully, you’ll find one to be to your liking. Let’s begin.
One business model that I actually just discovered is quite fascinating and people do make money from it.
As you may or may not be aware of, a lot of today’s music is created by synthesizers. You may or may not like them but they are a fact of life and they are here to stay. I personally own quite a few of these soft synths for my DAW. I have several of the top ones including Massive, Zebra 2 and Synthmaster 2.6. I have to admit that they are excellent sounding but a little difficult to program unless you’re experienced with programming synthesizers. I’ve been doing that since the late 70s so these weren’t too hard for me to catch onto.
But some people have a heck of a time trying to program these things and depend on presets for making their sounds. Unfortunately, the synths usually comes with very few presets or the ones they do have aren’t all that great. I have found this to be true a lot. I have my theories as to why this is. I think they’re in cahoots with the folks who program these sounds to make it so that users have to buy third party sounds. I myself have done that, not so much because I can’t program these things but because it’s so much quicker than doing it yourself. This way, I get immediate sounds for not that much money.
And that’s where the business comes in. A bank of 128 sounds for the Zebra 2 from one particular company costs $35. That’s a nice chunk of change if you’re on the business end of it. If you created just 4 or 5 patches a day, you could create a bank in about a month.
I actually intend to branch out into this business model. I figured why not? I have the synths. I have the skills. I might as well make use of them. You might want to consider this as an alternative to making hit records as well.
Moving on, there’s another market that you might want to consider that has to do with marketing itself. I used to be heavily into Internet marketing between 2003 and 2012. The last couple of years, not so much as I started so see that my business model was taking a big hit from all the Google slaps. That’s why I went into music full time in the first place.
Internet marketers use a variety of methods to get their message out to the public. One of those methods is through the use of video.
Just recently, a new piece of software was released called Easy Sketch Pro. Essentially what it is, is a video maker that draws the images on the screen right before your eyes. I personally bought the software myself and it’s pretty cool. And that’s when I came up with a great idea.
I create videos for marketers and add my music to the background. Easy Sketch Pro makes this easy to do. I’m not sure what kind of pricing I’d use for this model because I don’t quite know just how much work is involved in creating a video. I guess it would depend on the video length. But this is certainly a business model that you might want to consider.
Moving on to pure music, there is what this site is all about…royalty free music. Now I’m going to be completely honest with you. This isn’t a cakewalk. I’ve had this site up for almost 8 whole months and haven’t seen much in the way of income. It’s a very competitive field. You will be going up against some very big sites with 10s of thousands of tracks submitted by hundreds if not thousands of musicians. But you still have a bigger chance of making it in this industry than in having a hit record. So you might want to consider it as an option.
Where you will make the most of your money from is not in the downloaded music but in the custom scores that you do for people. The going rate is $100 per minute of music. So if you do a 10 minute score for somebody, that’s an easy grand in your pocket.
If the royalty free music biz scares the crap out of you, there is always teaching. I am currently taking two course online from Berklee School Of Music. The one is great. The other, not so great. The one is really just a teaser for their main course where you spend big bucks to take it. Now, I realize you’re not Berklee School Of Music, but if you have the skills, there is no reason why you can’t set up a little site that offers some kind of instruction. It doesn’t even have to be live instruction. You could set up a series of videos. In fact, I’ve seen a number of video based instruction sites in a variety of field including music. This is something else that you might want to consider.
Music is a wonderful thing. It’s not just confined to writing hit records or symphonies. There are countless areas in our lives where we can find music. Meditation CDs comes to mind. Yeah, people actually buy those things.
So don’t rule out anything. You may not achieve your ultimate dream of being a pop superstar, but that doesn’t mean you can’t make a living with your music in some other way.
That’s what I’m gonna do.
For The Love Of Music,
Steven “Wags” Wagenheim