If you’re looking to purchase royalty free music for monetary purposes, you’re probably wondering what the most popular style of royalty free music is so that you can get the biggest bang for your buck. Wrong thinking here. There is actually no such thing as “most popular” when it comes to this industry. In the article to follow, I’m going to explain why and then give you a general guideline as to what you will probably want to look for depending on the project you’re doing.
The simple reason why there is no such thing as a most popular kind of royalty free music is because the uses for such music are so varied. I mean let’s be honest here. Would you use the same kind of music for kids playing in the park as you would for some guy in makeup cutting off a chicken’s head? (My apologies to Alice Cooper)
Of course you wouldn’t. The question you probably should be asking is “What is the most popular kind of video?” And of course the answer to that is there is no such thing. There are many different kinds of videos and many of them are equally as popular, generally speaking.
So the simple answer to the question “What is the most popular kind of royalty free music?” is there is none. However, that answer doesn’t really do us a lot of good without further clarifying it or at the very least refining the question a little. So let’s ask this question.
“What’s the most popular kind of royalty free music for motion picture trailers?”
Ah, now we have a little bit better picture of the whole thing. What do you immediately think of when you think of some big box office smash like Superman or X-Men or Spiderman?
Big over the top orchestral score of course, with lots of horns, strings and timpani. You know the ones I’m talking about. They’re almost obligatory for every superhero film.
But would you use that same over the top orchestral score for those kids playing in the park? Of course not. It would turn that video into a comedy. It would literally be laughable. Why? Because music evokes emotion and the emotion evoked by a big orchestral score isn’t going to work for kids playing in a park.
So what WOULD work for kids playing in a park?
Well, here’s something I got off of YouTube that works very well actually. A little nice guitar music.
Maybe you might have a flute playing or even a mellow string quartet. You certainly wouldn’t have horns blaring away with timpani pounding in the background. It just doesn’t work.
What if you’re making a video about a foreign land like India? Well, in that case, you will probably want to use instruments from the region.
Ah, but how do you know what instruments are even in a piece of royalty free music? Well, most sites will list the instruments used in the track. I do this for every single one of my musical tracks. That way you can get a pretty decent idea of what the track will sound like before you even listen to it.
Here’s another YouTube track.
Read the instrument list under the video.
Now the above isn’t pure traditional India music. It’s kind of a hybrid piece almost bordering on Bollywood style with quite a bit of American influence. But you get the idea.
This music would not work for the “Kids Playing” video. Not in the least.
Oh, you will also notice that all photos in the video were used under a Creative Commons license and each photo was given a link to where it came from. Very well done on their part and real classy.
What if you were producing a murder mystery video and had this scene where somebody was skulking around a corner? What kind of music would you use for that? You certainly wouldn’t use that rather bombastic India piece above. That’s not skulking. That’s a bull crashing into a China shop.
You probably want something that sounds like this.
Notice how mysterious and ominous it sounds?
Wait a minute Wags. What does mysterious and ominous sound like?
Ah, and now we get to the crux of this whole conversation. Why does certain music evoke certain emotions from us? That in itself is a whole course on human psychology and how music effects the emotions and totally beyond the scope of this article.
So here is a very brief and incomplete explanation as to why music makes us laugh, cry, get the chills and so on.
The human brain is very complex and, under normal development, trained at an early age. What I mean by trained is this. We are taught at an early age that sounds in general mean certain things.
If we hear footsteps in the distance walking through some leaves at a very slow pace, we are taught that this could mean that somebody is creeping up on us slowly and that we should be afraid for our lives.
What about the sound of a waterfall? Something about that sound is very peaceful and tranquil. We are calm when we hear it.
Then there is the sound of a gunshot. When we hear that we are startled suddenly. We are also afraid, unless of course we grew up with guns. Then maybe we’re excited.
The point is, each sound, because of the way we were brought up and taught, evokes a different emotion from us. And there are literally thousands of sounds in the world.
Well think about how many different sounds of music there are. And each one of those sounds evokes emotions from us similar to the sounds in our everyday life that makes us feel angry or sad, excited or afraid.
We could try to analyze each musical sound and find a corresponding real life sound that matches it (such as a short tuba note and a human passing gas) but that would take forever and wouldn’t get us very far. But the tuba example above is why we find the tuba to be such a funny sounding instrument and why it is heard in so many comical tunes.
When you understand what emotion each instrument conveys, you can then get a better idea of what kind of music you’re looking for in order to match the emotion your video is trying to get across to the audience.
Over time, this process becomes very intuitive and you can go through it without even thinking.
Until that time comes, listen to a lot of music and see how you yourself feel.
More likely than not, others will feel the exact same way.
For The Love Of Music,
Steven “Wags” Wagenheim