If you read the title of my latest article, you might think that maybe I’ve spent too much of the summer out in the sun. Actually, I hardly ever go out and maybe that’s my problem. I need a new perspective on things. But I still have to ask myself this question and in a moment I’m going to explain why.
As we all know, the world has changed a lot since the invention of the Internet. We communicate in a much different way than we used to. Maybe if I had titled this article “Is Letter Writing Dead?” I wouldn’t have gotten so many confused looks. Let’s face it, how many people these days actually sit down with a piece of paper and a pen and write a letter? I don’t remember the last time I did. Of course I was never much of a letter writer anyway. But these days, why bother? All your friends are either on Facebook or at the very least have an email account.
So yeah, maybe had I asked if letter writing was dead I might have gotten a different response. But the truth is, just as the world has changed in regard to letter writing, so has it changed in regard to royalty free music.
Back in the old days, how did you get your royalty free music? There was no Internet to mass distribute it. That’s for sure. Truth is, I don’t even know how royalty free music was gotten back in the old days. I’m going to guess that maybe there were specialized places that you went to, maybe in New York or Hollywood or maybe even Nashville. You’d maybe browse through a catalog to see what they had. Maybe you had to have it custom made for yourself. Who knows? I wasn’t in the royalty free music business back then and don’t really care enough about getting a history lesson to look it up. But here is what I do know.
You didn’t turn on your computer, fire up your browser, whether it be IE or Chrome or Safari or whatever, and type into your favorite search engine the words “royalty free music” and find literally hundreds of sites that sold or even offered free royalty free music. That’s what you DIDN’T do. But it’s what you do now. Or maybe you already have your favorite site and you just go to it.
Where does that leave the folks just starting out in this business? Folks like me? Well, if you were to do a search for royalty free music, I’d venture to guess that you’d have to go through a good 200 pages before you even found my site. I seriously doubt that I’m anywhere near the top of the SERPs. So for all practical purposes, I don’t exist.
And if I don’t exist, well, then isn’t royalty free music dead for me? Oh I know, there are other avenues besides the SERPs. But they’re also limited in their scope. I have all of maybe 25 Facebook friends and most of them aren’t even remotely interested in royalty free music. I belong to a few forums but even there, the interest is low. I’ve sold all of 2 tracks because of those forums. Certainly not enough to get rich on.
Here is the truth. If you’re just starting out in this business and don’t have the funds to advertise the crap out of it, for all practical purposes, royalty free music is dead to you. Have someone look at your bank account and tell you different. This site and this business, one that I’ve invested over $10,000 into, has been a total failure. I wasn’t expecting an overnight success, but it’s been over 8 months since this site has launched and I’m getting about 500 unique visitors a month. I’ve earned about $10 in Adsense and about $2 in royalty free purchases.
Stick a fork in it folks. It’s dead and needs to be buried.
But the funny thing is, I’ll keep churning out music for this site because I love creating music. No, maybe not at the rate I did when I first launched this experiment, but from here on in, at least a track per day. And they’ll be good quality tracks. No more of this 30 second nonsense. They’ll be normal length tunes. Maybe that will make a difference, though somehow I doubt it.
If you recall my article from the other day, you read that I had made a schedule of everything I was going to do each day. If you noticed, only one out of six items had to do with royalty free music. So this business, which at one time was my soul focus, is now just about 17% of my focus. My how things have changed.
As you go along in your own business, things may very well change for you too. What you planned on January 1st may not be in your plans on December 31st. You may have a total shift in focus. And that’s fine as long as you have a plan. I do. I have several avenues that I’m pursuing and I’m hoping that one of them catches fire. It’s called not putting all your eggs into one basket. That’s something I should have learned a long time ago when I had my first business that was actually successful. Had I diversified, the crashing of the one area wouldn’t have brought the whole thing crashing down around me. But you live and learn.
So getting back to the question. Is royalty free music dead? For me? Well, probably. It’s unlikely that I’ll ever build up this site to an authority status where I’ll ever make any real money from it. Does that mean I’m going to abandon it? If I do, it won’t be for a very long time. I’ve put too much time and money into it to just let it go. So I’ll keep at it for a while and see what happens.
Not the most cheery article. But then again, life isn’t always cheery.
For The Love Of Music,
Steven “Wags” Wagenheim